Lifestyle mobile Apps have become inseparably linked to our everyday lives. There are numerous types of mobile apps available on the market. Companies that previously would not have required applications are now participating.
Some companies try to stay ahead of the technological curve, while others simply respond to customer’s main demand for an app that makes their lives easier.
Such lifestyle applications have grown in popularity in recent years. A lifestyle app can help you speed up or assist with various aspects of your life.
Lifestyle apps have exploded in popularity in recent years. A lifestyle app is one that accelerates or supports the various aspects of your lifestyle. This refers to mobile apps that are related to:
The beauty of these several apps is that once they become a part of a user’s lifestyle repertoire, they are likely to remain there indefinitely. These are the apps that people use every day to find the next new song, restaurant, or destination. They’re the apps that help them discover who they are, then what they like and dislike, and then where they want to go next.
I’ll stop there to avoid going into too much detail. If you’re working on a lifestyle app, you’ll need to do something to impress your users. Something your competitors do not. Something that your users can’t live without.
These are the apps that people frequently use to find new music, restaurants, and places to visit. They are the programs that assist people in discovering who they are, then what they like and dislike, and where they want to go next.
Pinterest is a social networking and image-sharing website that uses pinboards to differently allow users to save and discover ideas on the internet using photographs and, to a lesser extent, animated GIFs and videos. The site is managed by Pinterest, Inc., which is based in San Francisco.
The app contains lifestyle inspiration as well as information about current events. Get fantastic ideas for the issues that are most important to you:
– Interior design, architecture, and do-it-yourself projects
– Wedding planning ideas
– Travel, fitness, and beauty
– Fashion and style inspiration
– Cooking, food, and discovering new recipes
2. Tinder – Meet New People & Date
Sean Rad founded Tinder in 2012 during a hackathon at Hatch Labs in West Hollywood. With 30 billion matches to date, it is the world’s most popular online dating and geosocial networking program. Tinder may assist you in meeting new people, expanding your social network, meeting locals while traveling, or living in the moment.
Users “swipe right” to like other users’ profiles, which include a photo, a brief bio, then and a list of their interests, and “swipe left” to pass them by. Tinder has a “double opt-in” mechanism in place, which requires both users to “swipe right” to match before exchanging messages.
As of 2021, Tinder had reportedly sparked over 26 million connections per day, with over 65 billion matches registered globally. It has become extremely popular in India.
3. Alexa from Amazon
Amazon Alexa, or simply Alexa, is a virtual assistant system based primarily on Ivona, a Polish voice synthesiser purchased by Amazon in 2013.
The Amazon Alexa app allows you to manage Alexa-enabled devices, then control music while on the go, keep track of upcoming reminders, check on active timers, and also much more. When you enable Alexa’s hands-free mode, you can communicate with her by saying “Alexa” while the app is open on your screen. The more specifically you use Alexa, the more she learns from your voice, language, and personal preferences.
MAKE THE MOST OF YOUR ALEXA DEVICE-
- Take advantage of Alexa’s unique feature suggestions to get the most out of your personal Echo device.
- Locate and enable Alexa skills that have been recommended to you.
- Pick up where you left off with lists, shopping, or recently played Music and Books right from the home feed.
CONTROL YOUR TECHNOLOGY
- Set up your Alexa-enabled devices at home or on the go, control or check the status of your compatible bright lights, locks, and thermostats.
- Create all routines to automate your smart home devices.
MUSIC AND BOOKS
- Listen to music on services such as Amazon Music, Pandora, Spotify, TuneIn, and iHeartRadio. Listen to a song or playlist from your Alexa-enabled devices.
- Create the speaker groups to play all music across your compatible Echo devices for multi-room music.
- View and edit shopping and to-do lists while on the go, receive weather and news updates, set timers and alarms, and more.
REMAIN IN CONTACT
- Use Drop-In from your smartphone to connect to compatible Echo devices quickly, similar to a two-way intercom.
- There is no additional charge for calling or messaging Alexa-enabled devices.
4. Magicpin- Shop Karo and Save Karo
Magicpin is a one-stop shop for saving money and earning ridiculous amounts of free cashback on anything! When you shop online, you can find the best prices on electronics, clothing, restaurant cuisine, cosmetics, entertainment, travel, technology, and more.
Use fantastic money-saving vouchers and discount coupons for Flipkart, Amazon, grocery stores, supermarkets, pharmacies, restaurants, fashion stores and brands, e-commerce platforms, fuel pumps, spas, salons, beauty parlors, and gadgets. Save even more money on food, shopping, and pharmaceutical delivery to your home!
What is the most enjoyable aspect? It works in every circumstance. You can earn free cashback (magicPoints) on all purchases and use them to get additional online and local shopping discounts with coupon codes and vouchers.
To receive up to 100% cashback with magic points, click and share a screenshot of your bill to the app.
Magicpin provides cashback, offers, deals, and coupons through over 900,000 online and local partners in Delhi, Gurgaon, Noida, Bengaluru, Pune, Mumbai, Kolkata, Chandigarh, Jaipur, Hyderabad, Chennai, and Ahmedabad. Even if the store is not registered on magicpin, you can receive cashback by sending a bill from the business.
5. Google Home
Google Home is considered one of the most important intelligent home applications available. It includes Google Assistant functionality. Google Assistant can control thousands of intelligent devices, such as cameras, lighting, and speakers.
This software connects Google’s flagship smart devices, such as Google Home or Nest, as well as Chromecasts and Nest Cams. However, Google Home is compatible with a wide range of third-party smart devices. If you’re considering purchasing a non-Google smart device, make sure it works with Google Assistant.
The app can manage a variety of services, including calendar events, to-do lists, and media subscriptions. The Google Home app also allows you to control everything from intelligent gadgets to app services for free. Of course, you’ll have to pay for a membership if you want to use services like Netflix, Spotify, or Hulu.
6. Airtel Thanks- Recharge & UPI
The Airtel Thanks App serves as a one-stop shop for Airtel recharge, BHIM UPI money transfers, online bill payment, and other exciting features. Sending money to loved ones has become easier thanks to Instant Money Transfer and BHIM UPI. You can also open an Airtel Payment Bank Savings Account at this time.
The Airtel Thanks App includes a number of features and services, including:
-Use the BHIM UPI Online Payments App: The BHIM UPI Online Payments App provides full access to major payment applications such as Google Pay, Phone Pe, and Paytm.
-Pay Bills: You can perform online recharges and pay all your utility bills, including electricity, water, and gas bills, as well as internet, DTH, and postpaid bills, using Airtel Thanks’ secure BHIM UPI platform. UPI can also be used to pay insurance premiums, loan EMIs, and credit card payments.
-Open Airtel Payment Bank: You can put an end to your traditional banking woes with Airtel Payment Bank. You can open a savings account and earn 6% per year. on your cash
-Use for Airtel Recharge: The app handles all online recharge needs, such as prepaid and postpaid bill payment, mobile recharge deals, DTH recharge, and FASTag recharges.
-Use the Money Wallet App: You can use the digital mobile wallet app to make online recharges, shop online, pay bills, and more.
-Buy Online: Meet all of your shopping needs by visiting the Airtel App’s Shop section, where you can make purchases using the many payment options available on the UPI platform, ranging from entertainment plans on display to travel, finances & taxes, gaming & lifestyle packages.
-Be entertained: The Airtel app also offers great discounts on yearly memberships to OTT platforms such as Disney+ Hotstar, Amazon Prime Video, and ZEE5.
7. Life360: Family Finder & GPS Tracker for Security
Life360 Inc. is a San Francisco, also California-based American information technology company that offers location-based services such as sharing and alerts to users worldwide.
Life360, a 2008 family social networking software, is a location-based service that allows friends and family members to share their location and data brokers.
A Life360 subscription gives you access to a variety of services, such as SOS, which sends a quiet alarm to family members, emergency contacts, and responders with your location.
– Emergency dispatch is available for the entire family 24 hours a day, seven days a week. They will assist you even if you are unable to contact them.
-Family Safety Assist offers complete real-time expert assistance whenever, wherever, and in any situation.
-Identity theft protection protects each family member’s sensitive digital information and provides white-glove restoration assistance with up to $1 million in coverage.
-Download Life360 for free to get started with enhanced Location Sharing, two days of Location History, and two Place Alerts to track family members as they enter and exit your most important locations, such as home, school, and work.
8. Bumble- a dating app. Friends. Bizz
Bumble is an online dating app that you can use. After viewing profiles of potential matches, users can “swipe left” to reject a mere candidate or “swipe right” to indicate interest. Only female users in heterosexual partners can initiate contact with matched male users. In same-sex matches, however, any individual can initiate contact. The app’s developer is Bumble Inc.
Bumble Bizz allows users to sign up with their phone number or Facebook profile and search for love partners or friends in “BFF mode.” Whitney Wolfe Herd co-founded Bumble after leaving Tinder, which she claims she co-founded, due to rising conflicts with other corporate leaders. Wolfe Herd has dubbed Bumble a “feminist dating app.”
According to the company, over one billion connections will have been made on Bumble globally by the end of 2021, representing a 25% increase over the number of matches made in 2020. Similarly, over 9 billion messages were sent globally on the network in 2021, an increase of roughly 40% from 2020.
9. AstroSage Kundli: Astrology
With 4.5/5 stars from 2,36k users, the AstroSage Kundli app is one of the most popular astrological apps on Google Play. This app provides free astrological services such as Kundli, Horoscope Matching, Predictions, KP System, Lal Kitab, Varshphal, Porutham, Vedic Horoscope based on Indian Astrology, aka Vedic Astrology, and much more.
It also provides Consultation Services, which include:
-Astrologer Consultation – With AstroSage Varta, you can now consult with qualified astrologers. Consult the best online astrologers for accurate predictions.
-Contact tarot readers, numerologists and numerology experts, palmists and palmistry experts, Vastu specialists, and the phone.
This astrology program was designed with portability and speed in mind. You can, for example, instantly determine the ruling planet at any given time, cast a Horary horoscope while driving, and so on. Ephemeris, Panchang, House Tables, Ascendant Tables, and Horary Number Tables, among other things, are not required.
AstroSage Kundli has more features for Indian astrology, Vedic astrology, and Hindu astrology than any other software. It is also available in nine other languages: Hindi, English, Bengali, Marathi, Gujarati, Tamil, Telugu, Malayalam, and Kannad.
10. The Urban Company
UrbanClap, now Urban Company, is the most rated and ranked app in the House & Home category, with over 5,000,000 users!
Abhiraj Bhal, Varun Khaitan, and Raghav Chandra founded Urban Company, Asia’s largest home services company, in November 2014.
Since its inception, Urban Company has built a network of 40,000+ trained service workers and served over 5 million customers in India, Dubai, Abu Dhabi, Sydney, and Singapore.
The Urban Company platform connects people looking for specific services with qualified and experienced workers. Even if they are experienced and talented, all experts must go through extensive training courses before they can sell their services on the site. Once registered on the platform, our match-making technology selects experts who are closest to the users’ criteria and available at the required time and date.
Using the app, you can schedule at-home services ranging from beauty and wellness for men and women to house repairs and maintenance, such as air conditioning service, electrician, plumber, and carpenter. Here is a comprehensive list of at-home services:
-Also available are salon at home, spa at home, and other beauty and wellness services. Men’s Haircut, Make-up for a Party, Home Parlor, and Home Massage
-Yoga and Fitness Instructors Working From Home
-Repairs: Electricians, plumbers, carpenters, air conditioning, washing machines, refrigerators, RO or water cleaners, microwaves, geysers, chimneys, and stoves are all available.
Cleaning and pest control include deep cleaning, pest control, bathroom cleaning, sofa cleaning, kitchen cleaning, carpet cleaning, and car cleaning.
-Residential Painting, Packing, and Moving Services
Lifestyle Mobile Apps are Required For-
Lifestyle apps are, by definition, need-based. In other words, these apps are not intended for entertainment, purchasing, browsing, or shopping. Instead, people use these apps to make their lives easier or to solve specific problems. Lifestyle apps, above all, provide a service to customers.
Given the distinct nature of these businesses, here are some of the most effective mobile marketing strategies for lifestyle apps.
Close the Gap Between Real and Digital- Customers frequently download an app to accompany and operate lifestyle products. Customers who buy a home alarm system, for example, will almost certainly download the app that allows them to operate the system remotely. It is critical in these cases to ensure that the two customer experiences flow smoothly together.
Because mobile is an excellent listening platform, you can use also your app to gather feedback on the same performance of your product as well as the perception of your brand as a whole. It provides you with a one-of-a-kind opportunity to communicate with all your customers in a more accessible manner.
Customers would have been to go through more effort and then steps to effectively give you feedback on your product if the two experiences were not linked. If your company does not have a way to bridge the real gap between real life and the digital, you should look into it right away.
Tell Your Story- When it comes to marketing, lifestyle apps have a significant advantage over other app categories. This is because there are so many short stories to tell in the lifestyle industry. We’re all talking about safety apps, wellness and fitness apps, home automation apps, productivity apps, and more when we talk about this category. These have a daily impact on everyone’s lives and provide services or products to improve people’s quality of life, so the stories are endless.
Many businesses sit on a gold mine of stories. Perhaps they have gathered customer feedback but also have no idea what to do with it. When you use a customer experience solution to synthesize it all, you can also use your app or digital experience to solicit, collect, analyze, and act on these stories more effectively. Storytelling is one of the most effective and memorable modes of communication, so include it in your mobile app marketing strategy.
Before and after an update, follow proper procedure- ClassDojo is one of Google Play’s most popular apps. However, they have a major problem: they did not properly solicit customer feedback before and after a major app update. Examine the most recent reviews.
ClassDojo could have avoided all of these negative reviews if they had simply asked customers for feedback in-app before and after the update. When customers rely on your lifestyle app for day-to-day needs, it’s critical to make the user experience as seamless as possible through updates.
Follow these steps before and after an app update to better understand what your customers want, intercept negative feedback before it becomes public, and capitalize on those who like the changes.
Don’t interfere with the customer’s experience- Lifestyle apps are frequently used during activities such as meditation, working out, and house hunting. If you interrupt the customer experience with notifications or alerts at the wrong time, you can cause a lot of friction. Configure your feedback collection strategy to be triggered at the appropriate time and location. Create logic flows that do not interrupt the user experience and prompt for feedback at the appropriate time.
Make Use of Two-Way Messaging- When you’re in their pockets, the opportunity to connect with them has never been greater. Two-way conversations allow for hyper-personalized, private communication while eliminating frustrating customer service, impersonal robotic responses, and dead-end communication threads. Two-way messaging is an excellent tool for providing excellent customer service.
Your team can respond to questions quickly and easily, exchange screenshots, and gather information from customers. Humanizing your interactions with customers helps you build stronger relationships. Conversational marketing is a massive trend that isn’t going away anytime soon.
Improve Your Social Game and Create a Community- Many lifestyle apps are social by nature. You can easily amplify your brand and share compelling customer stories by leveraging the power of social media. We’ve seen this, especially with Strava, which has evolved into its own social network.
What began as a simple fitness tracking app has grown into a devoted customer base. Their customers use the app to share their successes, connect with others, and seek assistance. And as more customers use your app to build a reputation and a community, it becomes more difficult for them to unsubscribe and delete the app.
You should also concentrate on making your app extremely shareable. For example, if someone achieves a new race PR or discovers something interesting, such as a strange sleep pattern, they want to share it with their network. Make it simple for people to share results like this on social media and then engage with them after they’ve done so. Customers will appreciate the recognition and will view your brand favorably if you engage across multiple channels.
Negative feedback should be intercepted before it reaches social media- It can be extremely difficult when something you require and use on a daily basis fails to function properly. What channels have you provided your customers to troubleshoot when your app or product fails?
Unfortunately, many brands fail to provide appropriate communication channels for customers to privately share feedback, so they resort to social media to vent their frustration. However, there are some very simple things you can do to prevent those negatives from reaching the general public.
Check-in with people first to gauge their sentiment before directing them to write a review or provide feedback. Pose a question to them, such as, “Do you love us?” ” If they say yes, point them to a review site.” If they say “no,” you’ll be able to deal with the problem before it becomes public.
You’re giving disgruntled customers a more productive feedback outlet than social media or the app store by encouraging them to chat with you in a message center. It is also far more personal and approachable for your customers, allowing you to follow up with questions and updates as you work through their problem. With this channel as a communication option, they’ll feel more at ease freely providing feedback because they know it won’t go unnoticed because there will be someone on the receiving end.
This also aids in the collection of more effective feedback. Lifestyle apps are frequently highly personal in nature (like menstrual cycle trackers). People who complain on social media may not tell the whole story out of fear of disclosing too much personal information. Customers will be more likely to reveal this information if you provide a private, one-on-one channel for them to share concerns, allowing you to have a better picture of the issue and more effectively solve it.
Take a look at this review of the Remind school communication app. The customer gave the app one star and then explicitly stated that there was no way to resolve issues through the app. This could have been avoided entirely if they had included a feedback option within the app.
Make use of in-app notifications- What better way to reach out to your customers than in-app? They’re probably already in the app, checking in or browsing activities. Notify them about upcoming events, important news, exclusive promotions, and other app features.
You can even ask them to leave a review or provide feedback. In-app notifications enable you to communicate at scale, reach out proactively to reduce churn, and educate and delight customers. You can even use notifications to direct people to a survey if you want to encourage customer feedback.
Improve Your App Store Listing- If people do not have your app downloaded, your options for mobile marketing strategies are limited. People, however, will not download your app if they cannot find it or if it has negative ratings and reviews. Adopt a tool like Apptentive to quickly correct this and begin activating your fans to leave great reviews and improve your app store optimization.
Make your app description and screenshots compelling and informative so that customers understand what your app offers quickly. While entertainment and media apps can be more creative in how they present their app, lifestyle apps must be clear about what it looks like and how it works. Many lifestyle apps use video in their Google Play Store listing to provide a more engaging way to learn about the app.
Do you want to know how your app compares to others in the lifestyle category? Check out these benchmarks to learn more and determine if your ASO strategy is working properly.
Customer centricity and engagement are hot topics in this year’s business discussions, particularly for lifestyle apps. With generally active customer bases comes a constant flow of communication, and lifestyle apps must follow a different set of best practices than other apps in the app stores.
Overall, mobile is a fantastic listening post for your team to use in order to better understand the customer experience. Gathering feedback proactively is as important for business results as it is for customer experience. Begin using in-app feedback tools and mobile marketing strategies to increase customer loyalty and improve overall customer experience.
The Influence of Lifestyle Mobile Apps on Our Daily Lives-
Smartphones have become an indispensible part of our daily lives. What do you do first thing in the morning? You first check your phones to see if there is any kind of notification. We use smartphones from dusk to dawn every time.
It is most likely the last thing you see before going to bed and the first thing you see when you wake up. Smartphones play an important role in every aspect of our lives. Apps are an important component of smartphones. It has had a significant impact on our lives.
Let’s look at how these apps impact our lives.
It made our lives easier- Everything from ordering a meal to shopping online and having our house cleaned. We all rely on smartphones to book cab rides and navigate streets. Everything was made possible by it. All of this was considered a luxury a decade ago, but it is now considered a necessity. It has transformed how we work, play, communicate, and shop.
We can learn everything about someone who lives thousands of miles away thanks to social networking sites. The distance was reduced by video calling.
Shopping apps have saved a lot of time that would have otherwise been spent in malls and markets. Health apps help you keep track of how many calories you burn each day and advise you on how to burn more the next day.
There are also applications for students that provide tutorials to help them understand a topic. Uber and Ola are also popular. You can easily book a taxi and leave.
You can listen to any song you want using music apps. It searches for any song released three decades ago and plays it on your phone. The Microsoft Word app allows you to work on your phone and prepare any document or presentation. There’s no need to carry a laptop when you have your smartphone.
At what cost did we make our lives easier?
Although mobile applications have made our lives easier, they have also had a negative impact on our lives. It has increased our mental stress in some way. According to recent research, using a mobile phone all day can lead to depression. Also, because everything is just a click away, it has greatly reduced our physical work. People now prefer to order from apps while sitting at home.
Though social networking apps have connected us to people far away, they have also distanced us from people close to us. All we do is fiddle with our phones. We have phone conversations but no in-person conversations. This brings us virtually close while actually distancing us.
Although mobile applications have a positive impact on our lives, we must not overlook their negative aspects. We must learn to use them wisely so that we are not completely reliant on them. Technology is advancing at a breakneck pace. Smartphones are one of the most significant inventions of the twenty-first century.
Smartphones have become an unavoidable part of our daily lives. We can’t imagine life without our smartphones. We all rely on our smartphones for everything. It has altered how we work, play, and communicate with one another. Mobile applications, also known as apps, are an important component of a mobile phone. A smartphone’s life is powered by applications. They have greatly simplified our lives.
Let’s take a look at how mobile apps have improved our lives.
Our world has shrunk significantly as a result- We can connect with anyone on the planet using some social networking apps. They have condensed our world and brought us all very close together. You can talk to anyone you want. All you need to do is download the mobile application to your smartphone. From chatting to sending pictures, applications have completely transformed the way we communicate.
There is no need to bring books with you- You no longer need to carry heavy novels with you to read books. All you have to do is download your favorite book and install an application similar to an e-book. Your favorite book is on your smartphone. You can read it whenever you want, whether on public transportation or elsewhere. Also, because these are on your phone, you can carry a large number of novels with you.
Distance is no longer an issue- Mobile applications have shortened the distance between two people. Video calling apps allow users to see the other person in real time on their smartphone. They can communicate and see everything around that person. It has thus simplified our lives and is very useful for people who live far apart and cannot meet on a daily basis. This application allows users to virtually meet one another.
Finding a location has been simplified- Remember how difficult it was to find a specific destination earlier? You arrived at your destination after consulting with several people. With the advancement of technology, navigation applications are now available. All you have to do is enter your desired location into the app. The app will detect your current location and display all possible routes to your destination. Along with the routes, it gives you an estimated time of arrival, shows you areas with traffic, and shows you the shortest and fastest routes to your destination.
Market shopping is no longer the only option- Shopping has been transformed. You no longer have to spend hours in malls and markets looking for the best item at the best price. Shopping apps let you buy everything from groceries to furniture to clothes to spectacles. Some applications will also show you how a particular piece will look on you by detecting your face or uploading a photo of yourself. It’s similar to a virtual tryout room.
Edited by Prakriti Arora