Roxy Jacenko savagely thanks her haters as she sensationally steps down as director of Sweaty Betty

Spread the love

Roxy Jacenko has one message for her haters: Thank you.

The PR queen, who announced this week that she is stepping down as director of Sweaty Betty, gave a savage shoutout to the haters who have slammed her throughout her journey to success.

‘I say thank you, because they made me the most relevant PR girl — the only PR girl in Australia that you know the first and last name of,’ Jacenko told The Saturday Telegraph.

Roxy Jacenko, 42, gave a savage shoutout to her haters who have slammed her throughout her journey to success

Roxy Jacenko, 42, gave a savage shoutout to her haters who have slammed her throughout her journey to success

‘The PR girl who was on Celebrity Apprentice, the only PR girl who was on SAS (Australia) for six hours and got paid the most.’

She continued: ‘And bought me the Bentleys, the Ferraris, the Birkin bag. So I say thank you — because you kept me relevant.’

Jacenko, 42, added that she always wanted to be rich but had no idea she’d end up being famous as well.

On Thursday, she announced that she’s stepping down as director of Sweaty Betty, the PR firm she founded 18 years ago.

Roxy Jacenko announced that she is stepping down as director of Sweaty Betty, the PR firm she founded 18 years ago. She took to Instagram to share the news on Thursday night alongside a photo of her when she started (pictured) at 24 years of age

Roxy Jacenko announced that she is stepping down as director of Sweaty Betty, the PR firm she founded 18 years ago. She took to Instagram to share the news on Thursday night alongside a photo of her when she started (pictured) at 24 years of age

Jacenko took to Instagram to share the news alongside a photo of her at 24, when she started the business. 

‘Eighteen years ago this was me. A hungry 24-year-old desperate to succeed (at something, actually anything),’ she began.

‘No university degree and a half-finished TAFE course, four months PR experience and a small office with a fax machine and cordless phone,’ she continued. 

‘Fast forward to today and I have weathered storms one could only assume you would see on a miniseries and heck, I think I’ve done it with gusto – but now it’s time for me to hang my PR shoes up (and no they were never stilettos they were trainers – why? Cause you can’t run in them) and say goodbye to my working life as I know it.

'It's time for me to hang my PR shoes up and say goodbye to my working life as I know it'

‘It’s time for me to hang my PR shoes up and say goodbye to my working life as I know it’

‘I’ve lived and breathed Sweaty Betty (in sickness and in health, quite literally) but now it’s time to live, continue to build my own brands whilst managing my incredible talent within Ministry of Talent – which I just adore.’

The Ministry Of Talent covers social media influencers across fashion, beauty, fitness and more and creates partnerships between bloggers and brands.

Their clients include cricketer David Warner’s wife Candice and style blogger Antoinette Marie – otherwise known as Sydney’s Fashion Blogger. 

The Ministry Of Talent covers social media influencers across fashion, beauty, fitness and more and creates partnerships between bloggers and brands.

The Ministry Of Talent covers social media influencers across fashion, beauty, fitness and more and creates partnerships between bloggers and brands.

Jacenko’s retirement from the PR business still leaves her with plenty to focus on. 

Last year, when Pixie was just 10 years old, Jacenko launched her daughter’s second business, Pixie’s Fidgets.

It made more than $200,000 in its first month of operating. Things were going so well that, by December, Jacenko joked that Pixie ‘could retire at 15’.

‘You won’t need to worry; you can retire at 15 the way you’re going,’ Roxy said to her daughter in an interview with Stellar Magazine. 

‘You know, what is the most exciting for me is the entrepreneurial spirit that she has at such a young age,’ she told the magazine. 

Jacenko's retirement from the PR business still leaves her with plenty to focus on. Last year, when Pixie was just 10 years old, Jacenko launched her daughter's second business, Pixie's Fidgets. (Both pictured)

Jacenko’s retirement from the PR business still leaves her with plenty to focus on. Last year, when Pixie was just 10 years old, Jacenko launched her daughter’s second business, Pixie’s Fidgets. (Both pictured)