Developers of Chattanooga’s newest resort-style assisted living and memory care facility built the community with the aging baby boomer population in mind, officials said.
“We were intentional about creating space that boomers would have in their own houses,” said Rich Gordon, vice president of sales and marketing for Solvere Living, during a tour of Rockbridge Oaks on Thursday.
Located in East Brainerd at 6698 Palms Court, the two-level facility offers 62 apartments, Kristin Ward, chief executive of operator Solvere Living, said at the site’s grand opening.
She termed Rockbridge Oaks a “boutique-style” location because of its size. Oftentimes, Ward said, such senior living sites are upwards of 150 units.
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About 25% of the apartments are occupied, she said, though the facility won’t officially open until receiving final state OK within a few weeks.
Rockbridge Oaks offers a base service fee coupled with levels of care related to an individual’s wellness, Ward said.
“That ranges from independent to a lot of support,” she said. The apartments are comprised of private studios, one- and two-bedrooms residences.
According to Rockbridge, the monthly service fee includes personalized fitness and wellness programs in the fitness center. Also, it provides 24-hour health support and an emergency response system.
A wellness director coordinates with on-site ancillary and medical services, including visiting physicians, home health providers and rehabilitation services, officials said.
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Gordon said Rockbridge’s dining room is open from 7 a.m. to 7 p.m. There’s also a private dining room for family gatherings. Additional indoor amenities include an event center, movie theater, art studio, library, beauty salon and spa, and business center.
Ward said 18 of the 62 apartments are in the memory care “neighborhood” at the facility. It’s designed for residents with Alzheimer’s disease or other memory impairments who need 24-hour supervised care. A separate dining room and event center is available for those residents, officials said.
Jeff Martin of Bridgeforth Capital, a private equity firm that developed the community, said at the grand opening ceremony that the property was purchased three or four years ago.
“It has been a long time coming,” he said. “We look forward to being part of the community long term.”
Ward said Rockbridge is Solvere Living’s first facility in Tennessee, though it’s looking at operating more in the Volunteer State.
“It’s a growing market,” she said.
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Solvere, headquartered in St. Petersburg, Florida, operates three communities in the Atlanta area, Ward said.
She said Rockbridge Oaks’ focus is a holistic one.
“It’s focusing on abilities, not disabilities,” Ward said.