Amazon Partners With a Fitness Giant

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Amazon  (AMZN)  has a pretty strong track record when it comes to successfully branching out into new areas where competition is fierce. 

The company has built its Amazon Web Services (AWS) cloud platform into a global powerhouse for computer storage solutions. Amazon Prime Studios has become one of the most powerful Hollywood studios just a few years into its existence. 

One of the company’s latest endeavors is jumping into the fitness tracking industry that its dominated by the likes of Apple  (AAPL) , Fitbit  (FIT) , and Samsung  (SSNLF)